THE STAR’S VIEW
This editorial was written and published by the Toronto Star on April 1, 2024.
Much to Conservative Leader Pierre Poilievre’s delight — for all ambitious politicians need an enemy and, better still, cause to lead a crusade — the carbon tax goes up Monday.
Poilievre will, of course, rail bitterly against the federal government’s initiative to fight the existential crisis of climate change and this latest scheduled increase.
But he knows it is the engine behind his rise in polls and what he hopes will help make him prime minister.
So Poilievre will continue to lead choruses of “Axe the Tax!” and “Spike the Hike!” until the words are as impossible to forget as a regrettable tattoo.
It’s one of the curious aspects of our politics that practitioners who talk most ardently about respect for citizens tend to speak to them as one does small children and animals.
Short words. Short sentences. Percussively repeated.
To give him his due, the sloganeering has served Poilievre well. But Axe the Tax!, for all its monosyllabic utility in engaging the hard-pressed and disaffected, does not give much evidence of what the Conservative leader intends to do, should he be elected, about the central challenge of our times.
Prime Minister Justin Trudeau last week demanded something more mature from his rival and to take on the clutch of premiers who have joined Poilievre’s bumper-sticker brigade.
The premiers, Trudeau said, have been misleading Canadians about the impact of the tax, set to increase by $15 a tonne to $80, and defended Ottawa’s approach.
“Putting a price on pollution is the foundation of any serious plan to fight climate change. It is the most efficient way to reduce emissions across the economy … Carbon pricing alone will account for one-third of our emission reductions by 2030,” he wrote in a letter to the premiers.
Critics, he said, “would rather complain and attack and mislead Canadians for narrow political gain because of an ideological objection apparently to fighting climate change, but also an unwillingness to recognize that we are putting more money in people’s pockets with rebate cheques.”
To those premiers and Poilievre, the prime minister essentially said, “If not this, what?”
The government is open, he said, to other carbon-pricing systems. But it’s doubtful he will receive a serious reply any time soon.
There’s no doubt his government could have done a better job explaining and promoting the carbon-pricing plan. The Liberals have admitted as much with their rebranding plan on the enterprise. The move last fall to exempt home-heating oil from the tax was also a mistake, opening the door to inevitable demands for other exemptions.
The Liberals, moreover, have been fighting a couple of political home truths.
First, that short-term pocketbook issues — especially when inflation is driving up the cost of everything and straining household budgets — usually trump complex longer-term challenges.
This remains true even when Canadians can see the evidence of climate change in dramatic weather events, wildfires, floods and the massive costs associated with such natural disasters. And when report after report spells out the crisis and its cause and pleads for political leaders to find the will to make difficult decisions.
Second, sloganeering designed to evoke anger works.
The word “slogan,” etymologists tell us, comes from the Scottish Gaelic sluagh ghairm, or “battle cry.” They are meant to be evocative and, as such, they are beloved by armies and by the pseudowarriors of the world of sports. Slogans are the favoured device of salespeople and politicians, too, because they are short, easily remembered and designed to stir emotion, not thought or debate.
As pithy as Poilievre’s slogans sound, such adolescent politics will get us nowhere in addressing climate change.
Poilievre does himself no credit and does the country no service by failing to outline what his response would be.
Blithe assurances of some miracle, cost-free, yet-to-be-developed technology that will solve the problem are thin reeds to grasp.
From a man who aspires to lead the country after next year’s election, slogans are not good enough.